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Joy the Baker
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MEET JOY + TEAM

Joy Wilson

Founder + Chief Sweet Tooth

Joy Wilson is well known for her daily dabbles in butter and sugar as her blogging alter ego, Joy the Baker. A California girl now living in New Orleans, Joy is a 100% taste buds taught baker obsessed with butter, sugar, cream, and dark chocolate. Since 2008, Joy has shared her indulgent and comforting yet approachable recipes in this little corner of the internet, inspiring home cooks of all ages every step of the way.

Joy is also a three-time cookbook author, editor-in-chief of Joy the Baker magazine, and baking instructor.  Through it all, Joy proves baking is not about all the latest gadgets and high-tech gizmos; it’s about stepping into the kitchen with a monster sweet tooth and coaxing something beautiful out of the oven.

Six years ago, Joy moved from Los Angeles to New Orleans where she transformed her home into a kitchen studio called The Bakehouse where she tests recipes and holds in-person and virtual baking workshops for students from around the country.

Joy has won numerous awards for her online work including Savuer’s Best Baking Blog and being named one of the Top 50 Food Blogs by The London Times.  Joy has been featured on Food52, NYMag, TheKitchn, Better Homes and Gardens, Sunset Magazine, and Country Living to name a few.  Joy has spoken at Cherry Bombe Jubilee and been seen on The TODAY Show.

You can keep up with joy on Instagram @joythebaker and her cake-based passion project @drakeoncake. Get your hands on Joy’s popular line of cake mixes with Williams Sonoma!   On any given day she can be found with a bag of cookies and a pound of butter in her purse. It’s a vibe.

For partnership inquiries please contact Megan Brown at Underscore Talent.

For press inquiries please contact Julianna Pesavento.

We’d love to hear from you! xo

Abby Mallett, Editor

Abby Mallett is a writer and ice cream enthusiast born and raised on the south side of Chicago. You can always find her tucked in her house, surrounded by too many plants and crystals, usually under a blanket reading. Having recently moved forward from a 12 year career at Apple, Abby is focusing on writing full-time. When asked which version of “Pride & Prejudice” is better between the 6 hour TV release and the 2 hour movie, Abby’s answer is a firm, “…yes.”

Follow Abby’s ice cream reviews and general merriment on Instagram @abbyblujay.

Jon Melendez

Photographer + Recipe Tester

 

Jon Melendez is a food photographer and food blogger born in raised in Los Angeles, California.  On any given day you can find him in the kitchen, impeccably dressed, whipping up the best home cooking his husband has ever had, taking stunning pictures of it along the way. Jon is the creator of The Candid Appetite and the video series Recipe on the Back.  In his spare time he is learning Italian, watching The Real Housewives of everywhere,  learning to knit, and helping babysit his adorable niece and nephew.

Follow Jon’s weekly cocktail hour on Instagram @jonjon33 and find dinner inspiration on his blog The Candid Appetite.

Kim Baldwin, Contributor

Kim Baldwin is a writer and social media strategist living in Nashville, Tennessee. Her essays can be found in the Nashville Scene. An OG blogger, Kim started The Blonde Mule in 2006 and turned her popular interview series into a podcast. On Ladyland, Kim interviews women like the one and only Joy the Baker, as well as Samantha Irby and Mary Laura Philpott. Kim is an avid reader, pop culture devotee, and cat mom to Nomi, as well as Porch Cat, who has thus far rejected all attempts at domestication.

Follow Kim on Instagram and Twitter @theblondemule and at TheBlondeMule.

Toby Lowenfels, Contributor

Toby Lowenfels is a writer, mother, and beginner baker. She’s lived in Seattle, New York, and LA, and recently moved back to her hometown of Nashville. A contributor to What’s Up Moms, Cup of Jo, and Real Simple, she also sends the occasional meal planning newsletter, Dinner in 20. She’s been puttering around the Internet since the LiveJournal days, has a varied background in digital marketing, and is a pop culture junkie.

Follow Toby’s daily musings on Instagram @Tobyfels. 

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HI! I’M JOY!

Welcome! This has been my little corner of the internet since 2008!

I’m a baker, photographer, cookbook author and teacher.  I live laugh love in New Orleans. 

MORE ABOUT JOY AND THE TEAM

BOOKS + Magazines

JOY THE BAKER 2022 SUMMER MAGAZINE

JOY THE BAKER 2021 HOLIDAY MAGAZINE

JOY THE BAKER 2020 HOLIDAY MAGAZINE

HOMEMADE DECADENCE

OVER EASY: SWEET AND SAVORY RECIPES FOR LEISURELY DAYS COOKBOOK

JOY THE BAKER COOKBOOK

Joy the baker with dyed bandana around neck

HOW TO MAKE DYED BANDANAS

as seen in JtB Magazine!

joy the baker on facebook joy the baker on twitter pinterest-social instagram-socialbloglovin-social

JOY @ WILLIAMS SONOMA

SHOP THE CAKE LINE OF CAKE MIXES!

DRAKE ON CAKE

Passionate from miles away since 2015.

Check it out on Instagram

Drake on cake instagram.

 

FAVORITE FRUIT RECIPES

Baked peach scones stacked with butter.

Easy Peaches and Cream Scones

Gluten-Free Brown Butter Blueberry Muffins

strawberry sheet cake on a plate with strawberries on top.

My Favorite Super Easy Strawberry Sheet Cake

POPULAR CAKES

strawberry sheet cake on a plate with strawberries on top.

My Favorite Super Easy Strawberry Sheet Cake

Slice of coconut cake on small white plate with coffee.

My favorite Coconut Cake is actually made with cake mix

A slice of lemon blueberry gooey butter cake held on a cake slicer.

Lemon Blueberry Gooey Butter Cake

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Instagram

joythebaker

📚Baker and author of books and magazines
🎂Creator @drakeoncake
💁🏻‍♀️Classes with me @thebakehousenola
🍰 Products with @williamssonoma

joythebaker
I made @mississippivegan my favorite Paloma cockta I made @mississippivegan my favorite Paloma cocktail last night! Here’s how to make your own batch.

Palomas for Two 
1 cup fresh grapefruit juice
1/4 cup fresh lime juice
1 cup tequila blanco
A splash of Campari
6-8 ounces Fever Tree Grapefruit Soda
Fresh herbs for serving 
 
Mix everything in a jar and refrigerate. Serve over ice with fresh herbs. #paloma #summercocktails #joythebaker
4️⃣ ways to make a better BLT and you don’t 4️⃣ ways to make a better BLT and you don’t even need to be wearing pant. 
1. Bake the bacon with a sprinkle of brown sugar and cracked black pepper until crisp and caramelized. 
2. Slice tomatoes on a paper towel to remove excess water and, for all that is holy, season the tomatoes with sea salt.
3. Use butter lettuce you can replant for future butter lettuce.
4. You don’t like mayonnaise? Yea you do. Lots of it.
If the question is, what am I baking this weekend? If the question is, what am I baking this weekend? The answer is: 🍋🫐 Gooey Butter Cake.
He has no idea how swoony I get when he saves me a He has no idea how swoony I get when he saves me a seat at breakfast or moves me to the inside of the sidewalk for safety. What a thrill to have absolutely no chill whatsoever. Happy August, friends. I hope you’re hydrated and in stupid love.
Your weekend baking sorted! 🫠 Just add peanut b Your weekend baking sorted! 🫠 Just add peanut butter and marshmallows to the grocery list. ⁣
⁣
Also, if you snuck some 🍫🍫 in with the marshmallow you’d have a lil peanut butter cookie s’more and no one would be mad. ⁣
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Recipe linked in the profile! xo.
Our no-bake, 🍒🍋 dreams come true thanks to @ Our no-bake, 🍒🍋 dreams come true thanks to @theboywhobakes! ⁣
⁣
This perfect summer recipe is linked in the profile! xo
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