Founder + Chief Sweet Tooth
Joy Wilson is well known for her daily dabbles in butter and sugar as her blogging alter ego, Joy the Baker. A California girl now living in New Orleans, Joy is a 100% taste buds taught baker obsessed with butter, sugar, cream, and dark chocolate. Since 2008, Joy has shared her indulgent and comforting yet approachable recipes in this little corner of the internet, inspiring home cooks of all ages every step of the way.
Joy is also a three-time cookbook author, editor-in-chief of Joy the Baker magazine, and baking instructor. Through it all, Joy proves baking is not about all the latest gadgets and high-tech gizmos; it’s about stepping into the kitchen with a monster sweet tooth and coaxing something beautiful out of the oven.
Six years ago, Joy moved from Los Angeles to New Orleans where she transformed her home into a kitchen studio called The Bakehouse where she tests recipes and holds
in-person and virtual baking workshops for students from around the country.
Joy has won numerous awards for her online work including Savuer’s Best Baking Blog and being named one of the Top 50 Food Blogs by The London Times. Joy has been featured on Food52, NYMag, TheKitchn, Better Homes and Gardens, Sunset Magazine, and Country Living to name a few. Joy has spoken at Cherry Bombe Jubilee and been seen on The TODAY Show.
You can keep up with joy on Instagram @joythebaker and her cake-based passion project @drakeoncake. Get your hands on Joy’s popular line of cake mixes with Williams Sonoma! On any given day she can be found with a bag of cookies and a pound of butter in her purse. It’s a vibe.
For partnership inquiries please contact Megan Brown at Underscore Talent.
For press inquiries please contact Julianna Pesavento.
We’d love to hear from you! xo
Abby Mallett, Editor
Abby Mallett is a writer and ice cream enthusiast born and raised on the south side of Chicago. You can always find her tucked in her house, surrounded by too many plants and crystals, usually under a blanket reading. Having recently moved forward from a 12 year career at Apple, Abby is focusing on writing full-time. When asked which version of “Pride & Prejudice” is better between the 6 hour TV release and the 2 hour movie, Abby’s answer is a firm, “…yes.”
Photographer + Recipe Tester
Jon Melendez is a food photographer and food blogger born in raised in Los Angeles, California. On any given day you can find him in the kitchen, impeccably dressed, whipping up the best home cooking his husband has ever had, taking stunning pictures of it along the way. Jon is the creator of The Candid Appetite and the video series Recipe on the Back. In his spare time he is learning Italian, watching The Real Housewives of everywhere, learning to knit, and helping babysit his adorable niece and nephew.
Kim Baldwin, Contributor
Kim Baldwin is a writer and social media strategist living in Nashville, Tennessee. Her essays can be found in the Nashville Scene. An OG blogger, Kim started The Blonde Mule in 2006 and turned her popular interview series into a podcast. On Ladyland, Kim interviews women like the one and only Joy the Baker, as well as Samantha Irby and Mary Laura Philpott. Kim is an avid reader, pop culture devotee, and cat mom to Nomi, as well as Porch Cat, who has thus far rejected all attempts at domestication.
Toby Lowenfels, Contributor
Toby Lowenfels is a writer, mother, and beginner baker. She’s lived in Seattle, New York, and LA, and recently moved back to her hometown of Nashville. A contributor to What’s Up Moms, Cup of Jo, and Real Simple, she also sends the occasional meal planning newsletter, Dinner in 20. She’s been puttering around the Internet since the LiveJournal days, has a varied background in digital marketing, and is a pop culture junkie.
Follow Toby’s daily musings on Instagram @Tobyfels.