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MEET JOY + TEAM

Joy Wilson

Founder + Chief Sweet Tooth

Joy Wilson is well known for her daily dabbles in butter and sugar as her blogging alter ego, Joy the Baker. A California girl now living in New Orleans, Joy is a 100% taste buds taught baker obsessed with butter, sugar, cream, and dark chocolate. Since 2008, Joy has shared her indulgent and comforting yet approachable recipes in this little corner of the internet, inspiring home cooks of all ages every step of the way.

Joy is also a three-time cookbook author, editor-in-chief of Joy the Baker magazine, and baking instructor.  Through it all, Joy proves baking is not about all the latest gadgets and high-tech gizmos; it’s about stepping into the kitchen with a monster sweet tooth and coaxing something beautiful out of the oven.

Six years ago, Joy moved from Los Angeles to New Orleans where she transformed her home into a kitchen studio called The Bakehouse where she tests recipes and holds in-person and virtual baking workshops for students from around the country.

Joy has won numerous awards for her online work including Savuer’s Best Baking Blog and being named one of the Top 50 Food Blogs by The London Times.  Joy has been featured on Food52, NYMag, TheKitchn, Better Homes and Gardens, Sunset Magazine, and Country Living to name a few.  Joy has spoken at Cherry Bombe Jubilee and been seen on The TODAY Show.

You can keep up with joy on Instagram @joythebaker and her cake-based passion project @drakeoncake. Get your hands on Joy’s popular line of cake mixes with Williams Sonoma!   On any given day she can be found with a bag of cookies and a pound of butter in her purse. It’s a vibe.

For partnership inquiries please contact Megan Brown at Underscore Talent.

For press inquiries please contact Julianna Pesavento.

We’d love to hear from you! xo

Abby Mallett, Editor

Abby Mallett is a freelance writer, editor, and ice cream enthusiast from Chicago. You can always find her tucked in her house, surrounded by too many plants and crystals. Her writing contributions include Saveur Magazine, Cup of Jo, and Psychology Today. Currently, she’s obsessed with her newly adopted cat, Wylie.

Follow Abby’s ice cream reviews and general merriment on Instagram @abbyblujay.

Karlee Flores, Photographer

Karlee Flores is the award-winning photographer and creator behind the popular food blog Olive and Artisan that focuses on comforting bakes and joyful living. If she’s not in her Oregon kitchen with her cats baking incredible treats and beautiful dishes, you’ll find her with her fingers in the garden.

Find her food, treats, and cats, Bruce Wayne and Kiwi, on Instagram @oliveandartisan.

Kim Baldwin, Contributor

Kim Baldwin is a writer living in Nashville, Tennessee. She is also the new Digital Editor for the Nashville Scene. An OG blogger, Kim started The Blonde Mule in 2006 and turned her popular interview series into a podcast. On Ladyland, Kim interviews women like the one and only Joy the Baker, as well as Samantha Irby and Mary Laura Philpott. Kim is an avid reader, pop culture devotee, and renowned cat mom.

Follow Kim on Instagram and Twitter @theblondemule and at TheBlondeMule.

Toby Lowenfels, Contributor

Toby Lowenfels is a writer, mother, and beginner baker. She’s lived in Seattle, New York, and LA, and recently moved back to her hometown of Nashville. A contributor to What’s Up Moms, Cup of Jo, and Real Simple, she also sends the occasional meal planning newsletter, Dinner in 20. She’s been puttering around the Internet since the LiveJournal days, has a varied background in digital marketing, and is a pop culture junkie.

Follow Toby’s daily musings on Instagram @Tobyfels. 

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HI! I’M JOY!

Welcome! This has been my little corner of the internet since 2008!

I’m a baker, photographer, cookbook author and teacher.  I live laugh love in New Orleans. 

MORE ABOUT JOY AND THE TEAM

BOOKS + Magazines

JOY THE BAKER 2022 SUMMER MAGAZINE

JOY THE BAKER 2021 HOLIDAY MAGAZINE

JOY THE BAKER 2020 HOLIDAY MAGAZINE

HOMEMADE DECADENCE

OVER EASY: SWEET AND SAVORY RECIPES FOR LEISURELY DAYS COOKBOOK

JOY THE BAKER COOKBOOK

joy the baker on facebook joy the baker on twitter pinterest-social instagram-socialbloglovin-social

JOY @ WILLIAMS SONOMA

SHOP THE CAKE LINE OF CAKE MIXES!

DRAKE ON CAKE

Passionate from miles away since 2015.

Check it out on Instagram

Drake on cake instagram.

 

BREADS YOU’LL LOVE

jambalaya buttermilk biscuits in a row

Smoked Sausage Jambalaya Buttermilk Biscuits

inside of warm cinnamon roll on plate

How To Make The Best Single Serve Cinnamon Roll

Orange roll on a plate with a fork.

Christmas Morning Orange Rolls

LET’S MAKE COOKIES!

a stack of white chocolate macadamia nut cookies with a bite taken out of the top one with milk

Classic White Chocolate Macadamia Nut Cookies

wider shot of lemon bars stacked on a plate with a bite taken out of one lemon bar

My Favorite Classic Lemon Bars Recipe

completed recipe close up shot of a blondie so the toasted almonds, chocolate chips, and sea salt can be seen

My Best Classic Blondie Recipe

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Instagram

joythebaker

📚Baker and author of books and magazines
🎂Creator @drakeoncake
💁🏻‍♀️Classes with me @thebakehousenola
🍰 Products with @williamssonoma

joythebaker
Do you know my friend @ellenmariebennett of @hedle Do you know my friend @ellenmariebennett of @hedleyandbennett? She’s a 💎 of a friend and here’s what our quick visit last week looked like! Lots of cheese and chats, with help from Mr. Nico and Olive Oyl the chicken. 💙#apronsquad #cheeseboard #losangeles
🍓🌼 Pan Dulce is the best way to bake spring! 🍓🌼 Pan Dulce is the best way to bake spring! Full recipe linked in the @joythebaker bio! Xo
Second coffee: the perfect way to re-start the day Second coffee: the perfect way to re-start the day. 
✨Beignet Café au Lait✨⁣
⁣1/3 cup sweetened condensed milk⁣⁣
Splash of vanilla extract⁣⁣
½ cup heavy cream, whipped to stiff peaks⁣⁣
2 cups fresh brewed strong coffee⁣⁣
½ cup toasted cinnamon cereal, lightly crushed⁣⁣
Powdered sugar for topping⁣⁣
⁣⁣
Place sweetened condensed milk and vanilla in a small bowl. Add half of the whipped cream and fold to combine.  Add the remaining half and fold until you have a fluffy sweet cream. ⁣⁣
⁣⁣
Divide brewed coffee between two mugs. Spoon dream on top.  Sprinkle cinnamon cereal between the cups.  Dust with powdered sugar and enjoy immediately.
Life Skill No. 458: How to Make 1️⃣2️⃣ Cup Life Skill No. 458: How to Make 1️⃣2️⃣ Cupcakes with just 1️⃣ Stick of Butter⁣
⁣
Full recipe linked in my bio! xo
Someone call @foodnetwork because Dad and I need a Someone call @foodnetwork because Dad and I need a baking show stat. Here’s our very best chocolate chip cookies and all the little tips that make them perfection. ✨🍪 Find the full recipe linked in the profile!
We’re baking the classics on Joy the Baker this We’re baking the classics on Joy the Baker this month and up next, my very favorite Lemon Bar recipe with fresh lemon juice and the tiniest hint of coriander. ⁣🍋🌼✨
⁣
Find the full recipe linked in the profile and bust out the white chocolate and macadamia nuts for next week’s bake! ⁣
⁣
#lemonbars #easybaking #bakedfromscratch #joythebaker
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