Hello, happy Sunday!
I hope you don’t mind that today’s Sunday intro is a personal announcement. I’ve been working the fine folks of my favorite kitchenware store Williams Sonoma for over a year now. The result of all of our work together is six (6!!) baking and brunch mixes! I wanted to make mixes that keep all of the Joy the Baker fun and creativity in your kitchens without any of the guess work or dirty measuring cups. I think of these mixes as baking – light. A little bit of technique (we’re still creaming butter and sugar), a lot of ease, and a major amount of cake rewards. Cakes and breakfast mixes for you to celebrate your happiest occasions or your most average Wednesday. I’ve always had your back in the kitchen, friends!
The collection includes three fantastic sheet cake mixes: Neapolitan Chocolate Cake, Vanilla Sheet Cake with Praline Glaze, and Espresso Chocolate with Peanut Butter Frosting. I think you should have all three – they’re THAT good.
In breakfast mixes, we made you Blueberry Pancake Muffins, Carrot Cake Pancakes, and Oatmeal Cookie Pancakes. If you’re a ride or die JtB reader you might recognize these recipes from early early blog days – we’ve turned my most loved brunch recipes into easy weekend brunch for you.
I just feel so proud of this collaboration and I can’t wait for you to bake with it! You can order online now and the entire collection will be in stores on May 26th. You’ll find me standing outside a Williams Sonoma store the morning of May 26th muttering “Open open open” to myself. See: The Joy the Baker Collection with Williams Sonoma
Thank you for letting me go on and on about it. This opportunity means a lot to me and sharing it with you means everything to me.
I hope this finds you well! Ready for a restful Sunday. I’m committing to laundry and ice dyeing and really – that’s about it. Let’s take it easy. It’s Taurus season, afterall. We should be napping and snacking.
The offering this week is below. Take only what you need and remember I’m so glad you’re here:
โข If you only read one piece from today’s offering, let it be this. I would sit down inside a conversation between Helen Rosner and Nigella Lawson any day and this is that: Nigella Lawson Wants To Talk To People. (The New Yorker)
โข I’m in the early stages of redesigning my kitchen space and I’m looking at inspiration from Queen Julia: Julia Child’s Kitchen. I love how maximal and useful her kitchen was. Pegboards everywhere. What a cook needs, everywhere. (Bon Appetit)
โข Welcome to the YOLO Economy. You only live once, but I’ll be over here keeping my risk appetite mostly in check. (New York Times)
โข 2 Competing Impulses Will Define Post-pandemic Social Life. Where do you think you’ll land? I’m pushing myself to be Team YES with a budget-friendly moments of Team Couch. (The Atlantic)
โข This hits it on the head for many of us: Languishing. (New York Times)
โข A hiker was lost and desperate. A stranger with an unusual hobby saved him. It feels almost hard to believe that a person can get lost these days but maybe I’m just not venturing out far enough. This read was pretty harrowing and incredible. (The Washington Post)
โข I’ve been sitting with this lovely book from Lulu the Baker this week: Farmhouse Weekends. It’s been perfect for daydreaming myself out of my already lovely New Orleans life. Maybe you need a little life and baking daydream, too! (Lulu the Baker, Amazon)
โข I’m very keen to make this Yogurt Rice – like a savory, cooling, coconut, and curry rice pudding. (The Kitchn)
โข If you need a big fat slice of chocolate cake (from scratch) today: Gluten-Free Dairy-Free Decadent Chocolate Cake (Joy the Baker)
โข This week’s listen: Bring it on Home to Me by PJ Morton and friends. Sam Cooke songs always remind me of living in the French Quarter. There was a man who walked down my street most every night singing A Change Is Gonna Come and I could cry just thinking about it. (Spotify)
โข This week last year: Let It Be Sunday, 268! Early in last year’s dark days. Early in so many folks’ new baking habits. (Joy the Baker)
I hope you have just a lovely day!
My love to you!
xo Joy
32 Responses
Congrats on the baking mixes!!!! <3!
Yay Joy! Congrats and so happy that more of the world gets to enjoy your good work!
Good for you, Joy!!! William Sonoma is best of the best. You fit in there, perfectly. Of course, I will be trying your products, and thinking of you, JOY! Thank you for sharing your talent, your insightful links, and your beautiful personality. More JOY in our lives. . .
#teamcouchforever
Where are the WS stores located I’m living in the East Bay of California
Congratulations. This is great. I’m so happy for you. I’ll be stopping in my local WS and picking a few mixes to try.
xo
Karen
Congratulations! What a partnership and I am so excited to try these new products. I already ordered the blueberry muffins and can’t wait for the virtual event! I am still working through today’s offerings as I clickeded on the WS link right away and fell down that rabbit hole. Lol. So excited for you Joy!
Hahah! Gosh that WS rabbit hole is a real one!
So happy for you with your WS accomplishments. I read everything from your blog and am always looking for New Orleans recipes. I use to live there,actually 2 times. Love everything about it. The last time we were there was right before Katrina hit. We were transferred to Pittsburgh 2weeks before it hit. We would have lost everything in it.
Someone was looking out for us.
Have a few beignets for me.
Again, Congrats. Couldn’t happen to a better person.
Congratulations!! That is great news and they are lucky to have you!
Congratulations Joy!!!!
Yay! So happy for you and excited to share your new WS products with friends and family – my new go-to hostess gift items. CONGRATULATIONS!
So happy for you :)
My daughter is having 3 friends over for her birthday out back for cupcakes and ice tie dying… so excited to try it out!
Oh Joy so so proud and happy for you!! Fabulous working with WS!!
Congratulations Joy, this is a big deal! Iโm excited to try your mixes and to support you. And as always, thanks for providing the inspirational content, both in the intellectual and food departments!
Congratulations!
Thank you for the Nigella nudge
I recently heard she and Anthony had a great friendship
Now I understand why
I only read part of the interview this morning because, I want to savor the rest of
The read.
The yolo link was quite the eye opener
I’m not in 20s or 30s but, I am feeling the reinvention pull again. I did it multiple times before
And I’m inclined again after reading that article
As always lots of Sunday thoughtfulness
Thanks and congrats again on your launch
Congratulations! This is a big deal, working with WS! Here’s to wishing you much success with this.
Yogurt rice (I call it curd rice) is the ultimate comfort food. Do try it with extra crunchy curry leaves ??
Congratulations Joy! I canโt wait to try your yummy mixes!
Congratulations Jpy! KUDOS!
Congrats! You deserve all the good things. Thank you, too, for consistently rocking the Sunday offerings. Feels like a cozy coffee date.
I ordered from the Williams Sonoma collection. Congratulations Joy???
How wonderful! Congratulations! Gotta love William Sonoma. Julia Child’s kitchen is amazing; been tempted myself to install a peg board. Yesterday a video of Ina Gartner explaining the layout of her kitchen design popped up and it was interesting. Cab;t wait to see how yours turns out.
Joy! Congratulations!! i will be first in line at my local William Sonoma on May 26th. xoxo
I can’t wait to see the results of your ice dying!
CONGRATULATIONS on your line with Williams Sonoma! Now I must try them all.
I can’t wait to see your ice dying results! They closed the Williams Sonoma near me so I guess I will be ordering online!
Wow! Impressive accomplishment!
Congratulations, Joy!!!!! So happy for you and canโt wait to try your WS mixes.
Have a great week!
Congratulations to you (and us!) for the Williams Sonoma deal!!! Canโt wait to try. Also, big yes on the languishing article by Adam Grant. All of his work (books, podcast, articles) are exactly what I need right now. Happy Sunday, indeed.
Congratulations on the Williams Sonoma collab! how exciting and well done you, I cant wait to buy them! I hope they are huge success, you deserve it! xo
Thank you…as always